Elizabeth Best | 02 May 2019

Benefit Cosmetics has made May all about giving back with their Bold Is Beautiful global philanthropy project.

During May, 100 per cent of profits from Benefit’s signature brow wax services in Myer will be donated to local charities who focus on empowering women and girls the world over to be bold, believe in themselves and reach their full potential.

The charities who will be receiving the benefits of this fab initiative include Look Good Feel Better, Fitted for Work and Sister2Sister.

“The vision of the Bold is Beautiful Project is to affect change and creating a long-lasting, positive change in the lives of women and girls worldwide through local charities providing education and mentorship, economic self-sufficiency and access to wellness,” a Benefit spokesperson says. “We want to GIVE BACK to the communities that Benefit calls home, through donations, volunteering, and raising awareness.”

And if you want to splash your life with a bit of extra colour, you could contribute even more to the initiative. A special edition 3D BROWtones in Magenta ($43) hits the shelves this month, with all (yes ALL) of the profits going to Bold is Beautiful ALL YEAR ROUND.

Just think: you could have PINK BROWS for your next music festival appearance. Or you know, just in the office, because PINK. The new colour release will cost $43 from all Myer Benefit counters.

Since the inception of Bold Is Beautiful in 2015, Benefit has raised and donated more than US$16.5 million dollars to local charities supporting women and girls. This year they have pledged another AU$200,000 AUD which will bring Australia’s total donation to AU$1 million in 5 years.

Book in to have your brows waxed for a good cause today.

About the author


Elizabeth Best is a journalist, beauty expert, foodie and travel lover with a mild obsession for all things shimmery. She likes long walks down the makeup aisle and you can follow her adventures on Instagram @thebeautypalate.


Near You

Trending Articles

Generik, We’ll See Y…

Friday, October 11, 2019

For someone who’s rubbing shoulders with the likes of DJ MK, Anwar Hadid, Calvin Harris, and even celeb chef Gordon Rams…

read more >
How to Impress Your…

Monday, October 7, 2019

There’s no better way to celebrate the end of a working week than enjoying a glass or two of rosé accompanied by a delec…

read more >
Pop This One in Your…

Friday, October 4, 2019

With over 50 incredible artists featuring in The Hidden Lanes of the valley, this a must-do event.

read more >
El Camino Cantina Ha…

Friday, October 4, 2019

What's better than a margarita? A frozen margarita…. And for $79 you can get 2 WHOLE HOURS of frozen margaritas and a te…

read more >
Beauty Review FOREOs…

Friday, October 4, 2019

FOREO have released another new silicone cleansing gadget to adorn your Insta-worthy vanity. And you won't believe the t…

read more >